Free One-to-One Therapy Sessions with Cam AI

New starts can be both exhilarating and overwhelming. If you want to ease the transition, enhance your mental well-being, or take on a new challenge, we are here to help!

What is involved?

1. Complete our Sign-Up Form to get you in contact with our Therapy team.
2. Don’t forget to look at our Consent Page – this outlines the sessions you will receive and how we record, transcribe, and anonymise your therapy conversations.
3. Wait for us to send you an email giving you some more information.
4. We will send you a Client Information Form. This is all about you and your mental health. It gives us the information we need for our research and helps us to select the most appropriate therapist for you to work with.
5. We will then schedule your appointments with your assigned therapist.
6. Have your Zoom based therapy sessions! They are typically 50 minutes to an hour long.
7. Complete a Feedback Form where you can comment on your experience with us. This is where you can also give your feedback about our mission, product design, and if you choose, you can talk with us directly about your feedback. You will also gain priority access to different versions of our product in the future to test and use independently.
If you need any further information, please email us at and we’ll be happy to help!

Therapy Team

We have a dedicated Therapy Team, and every member is held to the same confidentiality standards as our therapists. We work to the principle of least privilege, and therefore each person only has access rights to the specific data required to fulfil their role. See our Team page for full bios.

Sofia Likhacheva – Psychotherapist

I am passionate about helping people to improve their emotional well-being and to connect to themselves and others. I have an extensive experience of working therapeutically with adults, adolescents, and children.

I believe there is no ‘one fits all’ approach and aim to tailor my work to suit the unique presentation of each client. Based on the client’s individual needs, we will collaboratively choose the most suitable and effective way of working. Regardless to the approach, I will provide my clients a safe and confidential space to explore their thoughts and feelings.

I am currently completing a Doctorate degree in Counselling Psychology. I hold a master’s degree in Psychology, as well as diplomas in Counselling and Psychotherapy. I am a registered member of the British Psychological Society and the BACP.

Sol Matossian – Integrative Psychotherapist

As an Integrative Psychotherapist I am able to offer a variety of therapies that allow me to tailor my sessions to every client’s need.

We will work together to establish a solid foundation as a result of an honest, respectful and trustworthy therapeutic relationship. I will offer you a safe and confidential space that will allow you to feel, express and process the feelings and difficulties you may be facing. Our sessions will help you develop improved coping strategies to manage your problems more effectively.

I have a master’s degree in Integrative Counselling and Psychotherapy, a bachelor’s degree in Psychology and have been working in the mental health field since 2012. My practice complies with the ethical and professional guidelines of the British Association of Counselling and Psychotherapy (BACP).

Emma McArthur – Integrative Psychotherapist

I am an integrative cognitive behavioural therapist with clinical experience and professional training in psychology, counselling, trauma, psychoeducational groupwork and CBT, all of which inform my ability to offer effective individualised therapy.

I provide a safe, confidential, and non-judgmental listening space where I can work collaboratively with individuals to develop an evidence-based therapeutic approach, empowering them to manage the mental health difficulties and life challenges they may be experiencing.

I have a bachelor’s degree in Psychology and a diploma in CBT in Counselling and Group Work. I am also a registered member of the British Psychological Society and the BACP.

Celina Flores – Integrative Psychotherapist

I am an Integrative Psychotherapist and I take a person-centered approach to therapy. I offer mental health and well-being support, with a contemporary and creative focus, to help people to understand and work through the psychological and emotional challenges they are facing. In turn, I hope to help people feel more empowered when taking care of their mental health.

I have a wide range of clinical experience working with children, young people, and adults and work with clients to create a safe, confidential, and non-judgmental space in which to feel, explore, express emotions, and work through challenges.

I have a master’s degree in Psychotherapy and Counselling: Contemporary Creative Approaches. I am an Accredited Registrant of the National Counselling and Psychotherapy Society and a member of the BACP.


Maisie Vere Nicoll manages our psychology operations process. She is the only person who sees the non-anonymised recordings regularly and is held to the same confidentiality contract you agree to with your therapist.

Simon Fothergill is the Engineering Lead and has built Cam AI’s storage and security systems that ensure our data is kept safe. For logistical reasons he has access to all original recordings, but he does not listen to, or look at any non-anonymised data. Any non-anonymised data he may see in the process of keeping our systems and data secure is held confidentially.


Imogen Lester is our Psychology and Research Associate. She graduated from the University of Cambridge with a degree in Psychological and Behavioural Sciences and went on to complete an MSc in the Psychology of Economic Life at LSE. Imogen regularly consults with psychotherapists to ensure our annotation systems are representative of CBT sessions.

Partnering with The Recovery Centre

Cam AI has partnered with The Recovery Centre (TRC) to provide free, expert psychotherapy. Our therapy sessions typically run for 60 minutes and primarily use Cognitive Behavioural Therapy.
Key Principles of CBT:
Identifying core beliefs: Uncover and understand the deep-seated, often unconscious beliefs that shape your perception of yourself, others, and the world. These core beliefs are like the foundational lenses through which you view and interpret your experiences
Addressing dysfunctional assumptions: Challenge and modify irrational or unhelpful beliefs by understanding what cognitive distortions you are using to view the world.
Tackling negative thought patterns: These are recurring and harmful ways of thinking that contribute to anxiety, depression, and other emotional distress. Identifying how these core aspects of your mindset relate to each other can help create a more balanced worldview.

Our Mission

Cam AI is a Cambridge University spin-out. Our accredited mental healthcare providers, engineers and academics are discovering how to provide timely, zero-cost, therapy to young people using conversational AI. To find out more, go to our About page.

We are in the process of gathering transcribed conversations between real clients and therapists. By using real people and real therapy conversations to train our AI model, we are creating an authentic and responsible chatbot that can replicate actual therapeutic techniques used by psychotherapists. It will also be trained on the real and diverse concerns communicated by the people who participate in the therapy sessions.

Rest assured that your concerns will remain confidential and your conversations will be completely anonymised by our highly skilled data team. Your privacy is incredibly important to us.

At Cam AI, we believe in the power of proactive mental health care, and we invite you to be a part of this transformative journey. Together, let’s pave the way for a brighter, more resilient future.

Frequently Asked Questions

1. What happens to my therapy sessions once they’re recorded?
The recordings are stored in a Zoom account, uploaded to OtterAI (a reliable transcription service), and then edited directly to remove any identifying information, such as names or places. The anonymised script is then uploaded into our annotation tool ready for analysis. The original audio is deleted from Zoom, and transcribed audio and script are deleted from OtterAI. Finally, the original recording is put into a secure database that only our two gatekeepers have access to.
2. How am I kept anonymous?
All names and places are removed from the transcripts produced from your therapy sessions before any analysis takes place. Your identifying information cannot be accessed alongside your scripts and the answers you gave in your forms. Annotators and other roles in our company are unable to see any identifying information. Only our two gatekeepers are able to see both your identifying information and your anonymised therapy transcripts and answers.
3. Who has access to my non-anonymised data?
Two gatekeepers:
Hannah Bloomfield who leads the therapy and annotation teams. She organises and schedules sessions, anonymises transcripts, and uploads the forms. 
Simon Fothergill who leads the engineering team. He builds the systems and sets up the secure storage of data. 
No one else is able to access your identifying information or non-anonymised data. See our Therapy Team section for more information. 
4. How are my therapy sessions analysed?
Our annotation team looks for themes, words, and phrases in the anonymised transcripts and annotates them from a predetermined list of tags. These tags have been created by talking to therapists about their styles, decisions, and features of a CBT session. This is fed into the machine learning system so the AI algorithms can recognise them and predict language and responses.
For example:
“I’m feeling very anxious today, I had an argument last night with my partner and it’s making me worry about our relationship.”
“I’m feeling very anxious” > Anxiety
“I had an argument last night with my partner” > Relationship Concerns
The AI algorithm will learn that these specific phrases mean someone is struggling with anxiety and relationship concerns, so it will better be able to recognise them in future conversations.
5. Why are you using real therapy sessions if you are building a chatbot?
We want the users of our digital CBT service to be confident that none of our training data is fake or inauthentic. Building a chatbot means the AI algorithms need to be trained, so that it can recognise real client concerns and respond using what real therapists would say. 
Diversity within our training data is also important to us. Using a diverse pool of clients ensures the chatbot is trained on diverse concerns. It also allows for greater personalisation of the responses. For example, a thirteen year old boy will need a different style of response to an eighteen year old girl. We are collecting these nuances in our human to human therapy sessions.
6. Can I have access to the chatbot when it is ready?
Absolutely! By taking part in our therapy sessions you will be able to have access to our AI therapy services throughout its production. You will also be able to give feedback on our process over time.
7. Can my therapy sessions be extended?
As our service grows, we intend to open up further therapy sessions. We will contact you to let you know if you are eligible for this.